• Ash

Freelancing Business Model: It's Broken [ & How to Fix It]

Did you know that the freelancing model -- the way we all do it -- is broken.

In so many ways, and in so many levels, it's just not what you'd think it'd be.

It's your job to fix it (for yourself). As usual, no one is going to do it for you.


If you are like most people, you are not even counting the fact that there's a learning curve to master the art of freelancing, to gain authority (and hence be able to do better with freelancing), and to sustain your freelancing business.


While most freelancers won't even realize this until it's time to quit freelancing itself, here's how the freelancing business model is broken.


The Weak Mindset


Starting off as a freelancer would mean that you'd make yourself available to sell your services. Just like you normally trade your skills and experience for a salary when you do a regular day job.


The problem comes from the entrenched mindset that the "client is always right". "Just do what the client says", or "give clients what they want".


This mindset will kill your freelancing business (sometimes even before it starts).

As a freelancer, you are a "consultant". You know your trade. You have the solutions to the clients' problems (and sometimes most clients don't even know what problems they really have).


How to Fix it:


When you pitch, bid, apply, or try to sell your services, don't just say "I'll do X for Y".


Instead, go out there on a limb and say,


"Do you want [fill in the gap]? I'll do it my way, and I'll do it for XXX".

or


"Here's what I helped Brand X do (or grow, or achieve). I can do that for you"


The words are simple but the mindset shift is huge.


The Not-so-Confident Freelancing Cycle


You need money. So, you pitch for projects. You get projects and then deliver. You get paid.


If you aren't too careful, you'll end up in this forever-running self-perpetuating cycle.