• Ash

How to Write Upwork Proposals That Get You Clients [Every time]

I've made more than $150,000 on Upwork alone (and a lot more from other freelance job boards).

While success on Upwork happens thanks to a bewildering mix of skills, talents, and habits, writing proposals that get you clients is one of the most important ones.


There's a thing or two I've learnt about how to write Upwork proposals that help you get clients every time. The average conversion rate (the total number of proposals submitted divided by the actual number of contracts you win) is usually around 12-15%.


It could be better for you (since I choose not to work with several clients for various reasons).


It's no secret that Upwork proposals are the key to winning clients on the freelance job board. Heck, there are freelancers who've made more than $500,000+ and they swear by this too.


The problem is this: how do you get these bids noticed? You need a professional proposal in order to win jobs! In this blog post, I will give you tips on how to write Upwork proposals that convert into clients every time.

  1. Choose the right Projects to Bid On

  2. Personalize The Proposal

  3. Provide solutions right away (but not everything)

  4. Upwork Proposal Length (long or short?)

  5. Quality or Quantity: Numbers still matter



Choose the right projects to bid on


Just because you have a flowing list of projects on Upwork doesn't mean that you should bid on every single one of them.


By the time you are reading this, you'd already be clear about the specific skillsets you have as a freelancer, the type of jobs you want to work on, and the kind of clients you want to work with.


Choose the specific type of freelance projects you want to work on, only look for those before you go pitching.


While looking for jobs on Upwork, know how to identify potential bad clients or clients from hell (while you are browsing on Upwork). This could slow you down at the beginning but eventually, you'll get good at it (and you'll do it fast enough).


While we are at it, please do read the darned project brief: you'll be surprised just how many freelancers don't even bother reading what the prospective client wrote in their project brief.


Personalize the proposal